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| Author: | Sabatier, V. Mangematin, V. Rousselle, T. |
| Title: | From recipe to dinner: Business model portfolios in the European biopharmaceutical industry |
| Journal: | Long Range Planning
2010 : APR/JUN, VOL. 43:2-3, p. 431-447 |
| Index terms: | pharmaceutical industry bio-technology Europe models |
| Language: | eng |
| Abstract: | In order to discuss the concept of a business model (hereafter as: b-m/s.) portfolio (analogised herein as a dinner), this article builds on the analogy btw. the b-m. concept and a recipe. Considering the different b-m/s. of four European biotechnology companies, explored are their b-m. portfolios, defined as the range of different ways of delivering value to their customers to ensure both their medium term viability and future development. A firm's portfolio can help balance the levels of promise and interdependency with other firms of its different b-m/s., and help it comminicate and finance its activities. |
SCIMA