search query: @author Goldenberg, J. / total: 5
reference: 2 / 5
| Author: | Goldenberg, J. Libai, B. Muller, E. |
| Title: | The chilling effects of network externalities: Perspectives and conclusions |
| Journal: | International Journal of Research in Marketing
2010 : MAR, VOL. 27:1, p. 22-24 |
| Index terms: | network externalities |
| Language: | eng |
| Abstract: | In the paper Goldenberg, Libai and Muller argue against Rust's (2010) and Gatignon's (2010) arguments about the extent to which the chilling effect is a universal phenomenon. |
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