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| Author: | Ahmed, A. |
| Title: | Governance, cultural-distance and strategy in international channels: autos in a Middle-Eastern market |
| Journal: | Journal of international marketing and marketing research
2010 : OCT, VOL 35:3, p. 115-128 |
| Index terms: | culture strategy supply chain management Middle East Kuwait cars |
| Language: | eng |
| Abstract: | The purpose of the article is to present a study that examines governance mechanisms used by foreign passenger automobile manufacturers when doing business with their dealers in Kuwait. A questionnaire is conducted to investigate the mechanisms and the level of control of the manufacturers', and how cultural differences are present in the process. The results of the study reveal that the manufacturers that employed differentiation strategy attended more in their dealers' business, monitoring, supporting and having impact on the dealers' decisions. The dealers' decisions were not significantly influenced by cultural differences. |
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