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| Author: | Mata, M.E. |
| Title: | Managerial strategies in canning industries: A case study of early twentieth century Portugal |
| Journal: | Business history
2009 : JAN, VOL. 51:1 p. 45-58 |
| Index terms: | brands vertical integration environment materials technology international trade companies |
| Language: | eng |
| Abstract: | This article discusses entry barriers in the Portuguese canning industries in the early 20th century. The most important challenge facing the canning industries was a dependence on unsteady supply of raw material. The available technology, branding trademarks, product differentiation and product quality, versus abundance or scarcity of resources to be used as inputs and international trade presented contradictory impact on entry barriers. Deterrence was inefficient, some foreign companies delocalised to Portugal, and the sector is an interesting case-study in the historical context of globalization. |
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