search query: @indexterm internationalization / total: 873
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| Author: | Awuah, G. B. Gebrekidan, D. A. Osarenkhoe, A. |
| Title: | Interactive (networked) internationalization: the case of Swedish firms |
| Journal: | European Journal of Marketing
2011 : VOL. 45:7/8, p. 1112-1129 |
| Index terms: | international trade marketing internationalization networks case studies companies Scandinavia Nordic countries Sweden |
| Language: | eng |
| Abstract: | Purpose of this paper is to examine how an independent actor collaborates with the internationalizing firm to jointly determine the choice of market, the mode of entry and the level of investment committed in the market to be entered. The study is based on qualitative data of two case studies. The results reveal that independent actors, with their interconnected networks, have played a major role in influencing the internationalization process of firms investigated this study. |
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