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| Author: | Eckhart-Queenan, J. Forti, M. |
| Title: | Case study: ten thousand strong |
| Journal: | Business Strategy Review
2011 : VOL. 22:2, p. 36-39 |
| Index terms: | corporate philanthropy corporate models project management performance measurement funds |
| Language: | eng |
| Abstract: | Initiatives funded by philanthropic organisations are often measured only by their results rather than the whole process. The authors of the article believe that rigorous performance measurement should be the standard in philanthropy as it already is in corporate life. The article offers practical tips on how to apply performance measurement in philanthropic initiatives. |
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