search query: @indexterm strategic management / total: 1889
reference: 2 / 1889
| Author: | Meriläinen, K. Lemmetyinen, A. |
| Title: | Destination network management: a conceptual analysis |
| Journal: | Tourism review
2011 : VOL. 66:3, p. 25-31 |
| Index terms: | co-operation coordination networks strategic management tourist industry tourism |
| Freeterms: | place marketing |
| Language: | eng |
| Abstract: | This article concern about destination network management and tries to provide a conceptual definition of term. The article draws on the literature. The findings suggest that managing is value-creating activity involved with a network. In addition, there are two approaches to network management: strategic management and the coordination of co-operation among the actors involved. |
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