search query: @indexterm corporate strategy / total: 2034
reference: 4 / 2034
| Author: | Powell, S. M. |
| Title: | Commentary. The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: an internal organisational perspective |
| Journal: | European Journal of Marketing
2011 : VOL. 45:9/10, p. 1365-1379 |
| Index terms: | COMPANIES marketing image organizations social responsibility business ethics corporate strategy employees |
| Language: | eng |
| Abstract: | This paper explores the nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility. The paper is based on a review of past and current research. The study drafts potential problems with internal organizational ethical alignment, between employees and their organization's ethical corporate identity. In addition, the paper emphasizes the need for a fundamental reappraisal of marketing at the organizational level. |
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