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| Author: | Malighetti, P. Paleari, S. Redondi, R. |
| Title: | Has Ryanair's pricing strategy changed over time? An empirical analysis of its 2006-2007 flights |
| Journal: | Tourism Management
2010 : FEB, VOL. 31:1, p. 36-44 |
| Index terms: | airlines pricing |
| Freeterms: | low-cost carriers |
| Language: | eng |
| Abstract: | This paper examines whether Ryanair's dynamic pricing strategy has changed over a two-year period. The paper uses a panel dataset of fares. The findings reveal that on average, both fares and the overall intensity of dynamic pricing is significantly decreased. Over one-third of flights underwent price reduction of more than 10%. |
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