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| Author: | Greve, H. R. |
| Title: | Fast and expensive: the diffusion of a disappointing innovation |
| Journal: | Strategic Management Journal
2011 : SEP, VOL. 32:9 p. 949-968 |
| Index terms: | technological innovation innovation technology transfer organizational behaviour strategic planning competitive advantage physical distribution |
| Language: | eng |
| Abstract: | This article applies a unique dataset on a disappointing innovation to investigate how adoption decisions are imitated, but actual use and later abandonment can give information that reduces the probability that others will adapt. The results indicate imitation of the adoptions of other companies, but avoidance of the innovation once these companies start using the innovation or desert it. |
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