search query: @author Mair, J. / total: 5
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| Author: | Mair, J. Thompson, K. |
| Title: | The UK association conference attendance decision-making process |
| Journal: | Tourism Management
2009 : JUN, VOL. 30:3, p. 400-409 |
| Index terms: | conferences business travel consumer behaviour decision making |
| Language: | eng |
| Abstract: | This paper examines consumer decision-making process in the conference context. The paper is based on a questionnaire among delegates at six UK association conferences. Findings reveal six underlying dimensions of decision making process: personal/professional development, networking opportunities, cost, location, time and convenience and health and well-being. The results show that networking opportunities and cost are most important predictors of the probability of attending the conference again in the future. |
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