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| Author: | Ford, R.C. Gresock, A,R. Peeper, W.C. |
| Title: | Board composition and CVB effectiveness: engaging stakeholders that can matter |
| Journal: | Tourism review = Revue de tourism = Zeitschrift für Tourismus
2011 : VOL. 66:4, p. 4-17 |
| Index terms: | USA board of directors stakeholders motivation |
| Freeterms: | selection |
| Language: | eng |
| Abstract: | This paper aims to describe ways and to provide propositions for effective non-profit executives to identify, recruit, and motivate the continuing participation of the members needed on their Boards to acquire resources critical to their sustained success. The Convention and Visitors Bureaus (CVBs) are used as an example, since at least 93 percent of CVBs have a governance structure including a Board of Directors. Successfully attracting the right mix of stakeholders is a result of an extensive recruitment effort by the CVB executive. It is found that CVBs with more diverse Boards are more successful than those with less diverse Boards. It is argued that effective CVBs use a thoughtful process for heterogeneous Board selection. |
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