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| Author: | Pechlaner, H. Lange, S. Raich, F. |
| Title: | Enhancing tourism destinations through promoting the variety and uniqueness of attractions offered by minority populations: an exploratory study towards a new research field |
| Journal: | Tourism review = Revue de tourism = Zeitschrift für Tourismus
2011 : VOL. 66:4, p. 54-64 |
| Index terms: | tourism development minority groups ethnic groups culture perception Italy Romania |
| Language: | eng |
| Abstract: | This study aims to address whether and to what extent locals and guests of tourist areas populated by minority populations perceive and are aware of the uniqueness, variety and potential of the minority in a region. This paper focuses on the potential of tourist destinations offering specialized characteristics due to their cultural, ethnic or minority populations. An empirical study is performed using quantitative, standardised questionnaires in 2008 in two minority areas: South Tyrol, Italy as well as Transylvania, Romania. The South Tyrol situation is doubly unusual, because the Ladin minority population is a minority within the German minority region in Italy. It is shown among others that ethnic minority populations can definitely offer added value for holidaymakers in tourist destinations. The special interest and attraction of these types of holiday stay for guests is explained etc. |
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