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| Author: | Månsson, M. |
| Title: | Mediatized tourism |
| Journal: | Annals of Tourism Research
2011 : OCT, VOL. 38:4, p. 1634-1652 |
| Index terms: | tourism research networks |
| Freeterms: | destination marketing new media social media popular culture convergence |
| Language: | eng |
| Abstract: | In order to enhance the understanding of tourists' agency in destination marketing, this article aims to apply convergence, a new media concept, to tourism studies. Tourists create media products or images which circulate online through various channels, e.g. social media. These products are then available for consumption by other tourists, influencing new media products, and becoming part of destination marketing processes. By applying convergence to social media networks, it is shown herein how tourists are active, alone or in collaboration, in an ongoing consumption and production process relating to tourist spaces. |
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