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| Author: | Connell, J. Meyer, D. |
| Title: | Balamory revisited: An evaluation of the screen tourism destination-tourist nexus |
| Journal: | Tourism Management
2009 : APR, VOL. 30:2, p. 194-207 |
| Index terms: | United Kingdom Scotland tourism experience film industry |
| Freeterms: | television children movies |
| Language: | eng |
| Abstract: | Tourism induced by film and television (TV) (screen tourism) is a phenomenon of global significance. This paper aims to explore the interface between the screen tourist and the destination. The results of empirical research with screen tourists to the Isle of Mull (Scotland) to view the filming location for the children's TV show 'Balamory' are discussed: 1. the degree to which people are attracted to a location, 2. the nature of visit experiences is analysed, and 3. the visitor propensity to return for a future visit is examined. It is herein identified that the lower the influence of 'Balamory' for the visit, the higher the level of adult satisfaction, and that a return visit was more likely if visitors were satisfied with their trip etc. |
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