search query: @author Carter, S. / total: 12
reference: 10 / 12
| Author: | Feldwick, P. Carter, S. Cook, L. |
| Title: | How valuable is the awareness index? |
| Journal: | Journal of the Market Research Society
1991 : JUL, VOL. 33:3, p.179-195 |
| Index terms: | ADVERTISING ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA