search query: @indexterm kaupallinen koulutus / total: 11
reference: 5 / 11
type: Pro Gradu thesis
| archive number: 11098
| Author: | Leivonen, Juuso |
| Title: | International marketing of higher education institutions - recruitment of international degree students. A comparative analysis of business-oriented higher education institutions. |
| Series/department: | Markkinoinnin ja johtamisen laitos (Department of Marketing and Management)
2008 |
| Discipline/programme: | International Business |
| Index terms: | kansainväliset yhtiöt markkinointi kansainvälinen koulutus yliopistot korkeakoulut opiskelijat rekrytointi kaupallinen koulutus |
| Language: | eng |
| Digitized copy: | https://aaltodoc.aalto.fi/handle/123456789/58596 |
| OEVS: | Digitized archive copy is available in Aaltodoc
|
| Contents: | 1: Introduction 2: Review of literature - Marketing analysis - Marketing planning - Marketing implementation - Control 3: Theoretical framework 4: Method of research 5: Empirical findings, discussions - Background information on the HEIs studied - Student recruitment strategies of selected HEIs - Admissions criteria, strategy and evaluation - Promotional efforts of HEIs 6: Discussion and conclusions - Environmental trends affecting HE and HEIs - Strategies, implementation and effect of outside influences - Propositions - Contributions and suggestions for further research Keywords: Higher education, higher education institutions, internationa Contents Sisällys |
THES