| Author: | Boss, J.F. Lindon, D. |
| Title: | L'efficacite des etudes de marche BSN. |
| Journal: | Revue Francaise du Marketing
1991 : OCT-DEC, 134, p.35-49 |
| Index terms: | MARKET RESEARCH EFFECTIVENESS EVALUATION MARKETING AUDITS PERFORMANCE AUDITS |
| Language: | fre |
| Abstract: |
SCIMA