Author: | Lawrence, C. Marr, N. E. Prendergast, G. P. |
Title: | Country-of-origin stereotyping: a case study in the New Zealand motor vehicle industry. |
Journal: | European Journal of Marketing
1992 : VOL. 26:3, p. 37-51 |
Index terms: | BRANDS NEW ZEALAND MOTOR VEHICLES INDUSTRY CASE STUDIES |
Language: | eng |
Abstract: |
SCIMA