| Author: | Mick, D.G. |
| Title: | Levels of Subjective Comprehension in Advertising Processing and Their Relations to AD Perceptions, Attitudes, and Memory |
| Journal: | Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 411-424 |
| Index terms: | ADVERTISING ADVERTISING RESEARCH PERCEPTION |
| Language: | eng |
| Abstract: |
SCIMA