| Author: | Siegfried, H.-D. |
| Title: | Die Sportphilosophie von Hoechst |
| Journal: | Zeitschrift für Betriebswirtschaft
1991 : OCT, VOL. 61:10, p. 1093-1097 |
| Index terms: | SPONSORSHIP CORPORATE CULTURE COST BENEFIT ANALYSIS SOCIAL ENVIRONMENT |
| Language: | ger |
| Abstract: |
SCIMA