Author: | Siegfried, H.-D. |
Title: | Die Sportphilosophie von Hoechst |
Journal: | Zeitschrift für Betriebswirtschaft
1991 : OCT, VOL. 61:10, p. 1093-1097 |
Index terms: | SPONSORSHIP CORPORATE CULTURE COST BENEFIT ANALYSIS SOCIAL ENVIRONMENT |
Language: | ger |
Abstract: |
SCIMA