Author: | Blois, K. J. |
Title: | The "lucky customer" or what is marketing's current role in Eastern Europe? |
Journal: | Gestion 2000
1992 : APR, 2, p. 93-108 |
Index terms: | MARKETING MANAGEMENT MARKETING THEORY MARKETING CONCEPT CUSTOMERS EUROPE, EAST |
Language: | eng |
Abstract: |
SCIMA