| Author: | Pavia, T. M. |
| Title: | Using marketing models in strategic planning. |
| Journal: | Long Range Planning
1991 : OCT, VOL. 24:5, p. 59-67 |
| Index terms: | CORPORATE PLANNING MARKETING MODELS MARKET RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Pavia, T. M. |
| Title: | Using marketing models in strategic planning. |
| Journal: | Long Range Planning
1991 : OCT, VOL. 24:5, p. 59-67 |
| Index terms: | CORPORATE PLANNING MARKETING MODELS MARKET RESEARCH |
| Language: | eng |
| Abstract: |