| Author: | Anderson, J.C. Narus, J.A. |
| Title: | Partnering as a focused market strategy. |
| Journal: | California Management Review
1991 : SPRING, VOL. 33:3, p. 95-113 |
| Index terms: | MARKETING STRATEGY CO-OPERATION |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Anderson, J.C. Narus, J.A. |
| Title: | Partnering as a focused market strategy. |
| Journal: | California Management Review
1991 : SPRING, VOL. 33:3, p. 95-113 |
| Index terms: | MARKETING STRATEGY CO-OPERATION |
| Language: | eng |
| Abstract: |