Author: | Blattberg, R. C. Deighton, J. |
Title: | Interactive marketing: exploiting the age of addressability. |
Journal: | Sloan Management Review
1991 : FALL, VOL. 33:1, p. 5-14 |
Index terms: | MARKETING INFORMATION DATA BASES CONSUMER CHOICE CREDIT CARDS |
Language: | eng |
Abstract: |
SCIMA