| Author: | Dubois, B. |
| Title: | Comment surmonter les paradoxes du marketing de luxe. (!Luxury goods) |
| Journal: | Revue Francaise de Gestion
1992 : JAN-FEB, 87, p. 30-37 |
| Index terms: | PRODUCT IMAGE MARKETING PERFORMANCE APPRAISAL DISTRIBUTION COMMUNICATION |
| Language: | fre |
| Abstract: |
SCIMA