| Author: | Mattsson, J. |
| Title: | Interpreting the value content of headlines in print advertisements: a new theory relating to the value realm |
| Journal: | Marketing and Research Today
1992 : MAY, VOL. 20:2, p. 107-114 |
| Index terms: | MARKETING RESEARCH PUBLIC ADVERTISING USA |
| Language: | eng |
| Abstract: |
SCIMA