| Author: | Hornik, J. |
| Title: | Media substitutability. |
| Journal: | Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 33-41 |
| Index terms: | ADVERTISING RESEARCH MEDIA SELECTION MODELS |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Hornik, J. |
| Title: | Media substitutability. |
| Journal: | Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 33-41 |
| Index terms: | ADVERTISING RESEARCH MEDIA SELECTION MODELS |
| Language: | eng |
| Abstract: |