Author:Ogbuehi, A. O.
Bellas, R. A. Jr.
Title:Decentralised R$D for global product development : strategic implications for the multinational corporation.
Journal:International Marketing Review
1992 : VOL. 9:5, p. 60-70
Index terms:R&D
DECENTRALISATION
MULTINATIONAL COMPANIES
CORPORATE STRATEGY
Language:eng
Abstract:
SCIMA record nr: 105486
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