| Author: | Brown, S.P. Stayman, D.M. |
| Title: | Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis |
| Journal: | Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 34-51 |
| Index terms: | ADVERTISING ATTITUDES CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA