Author: | Burke, R.R. et al. |
Title: | Comparing Dynamic Consumer Choice in Real and Computer-simulated Environments |
Journal: | Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 71-82 |
Index terms: | CONSUMER CHOICE PURCHASING SUPERMARKETS CONSUMER RESEARCH SIMULATION |
Language: | eng |
Abstract: |
SCIMA