Author: | Simonson, I. Winer, R.S. |
Title: | The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety |
Journal: | Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 133-138 |
Index terms: | CONSUMER RESEARCH PURCHASING CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
SCIMA