| Author: | Simonson, I. Winer, R.S. |
| Title: | The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety |
| Journal: | Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 133-138 |
| Index terms: | CONSUMER RESEARCH PURCHASING CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA