| Author: | Mick, D.G. Buhl, C. |
| Title: | A Meaning-based Model of Advertising Experiences |
| Journal: | Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 317-338 |
| Index terms: | ADVERTISING CONSUMER RESEARCH ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA