| Author: | Bartlett, C. |
| Title: | An Interview with Christopher Bartlett on Transnationals |
| Journal: | European Management Journal
1992 : SEP, VOL. 10:3, p. 271-276 |
| Index terms: | MULTINATIONAL COMPANIES GLOBAL MARKETING INTERVIEWING INTERNATIONAL BUSINESS MANAGEMENT |
| Language: | eng |
| Abstract: |
SCIMA