Author: | Dobson, G. Kalish, S. |
Title: | Heuristics for pricing and positioning a product-line using conjoint and cost data |
Journal: | Management Science
1993 : FEB, VOL. 39:2, p. 160-175 |
Index terms: | PRODUCTION COSTS SET-UP COSTS PRICING HEURISTIC METHODS |
Language: | eng |
Abstract: |
SCIMA