| Author: | Kreweras, C. |
| Title: | La mesure de l'efficacite dans la presse industrielle. |
| Journal: | Revue Francaise du Marketing
1980 : APR-JUN, 81, p. 83-92 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING MEDIA INDUSTRIAL ADVERTISING NEWSPAPER ADVERTISING |
| Language: | fre |
| Abstract: |
SCIMA