Author: | Evans, R. H. |
Title: | Choice criteria revisted. |
Journal: | Journal of Marketing
1980 : WINTER, VOL. 44:1, p. 55-56 |
Index terms: | CHOICE THEORY PURCHASING |
Language: | eng |
Abstract: |
SCIMA
Author: | Evans, R. H. |
Title: | Choice criteria revisted. |
Journal: | Journal of Marketing
1980 : WINTER, VOL. 44:1, p. 55-56 |
Index terms: | CHOICE THEORY PURCHASING |
Language: | eng |
Abstract: |