| Author: | Zif, J. |
| Title: | A managerial approach to macromarketing. |
| Journal: | Journal of Marketing
1980 : WINTER, VOL. 44:1, p. 36-45 |
| Index terms: | DECISION MAKING MANAGEMENT MARKETING |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Zif, J. |
| Title: | A managerial approach to macromarketing. |
| Journal: | Journal of Marketing
1980 : WINTER, VOL. 44:1, p. 36-45 |
| Index terms: | DECISION MAKING MANAGEMENT MARKETING |
| Language: | eng |
| Abstract: |