| Author: | Taylor, A. III |
| Title: | Can GM remodel itself? |
| Journal: | Fortune
1992 : JAN, VOL. 125:1, p. 22-28 |
| Index terms: | CAR INDUSTRY PRODUCT DESIGN OPERATIONS MANAGEMENT |
| Language: | eng |
| Abstract: | The company can make great cars. But can it make money on them? As losses pile up and cash dwindles, CEO Robert Stempel has ordered significant cuts that will help get the company's payroll and production capacity more in line with its sales. However, salvaging General Motors will require not only reform but further upheaval. Much is at stake, not only for GM but for the entire automotive industry and the U.S. economy. |
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