| Author: | Fischer, M. |
| Title: | Marketing und neuere ökonomische Theorie: Ansätze zu einer Systematisierung. |
| Journal: | Betriebswirtschaftliche Forschung und Praxis
1993 : JUL-AUG, 4, p. 444-470 |
| Index terms: | MARKETING THEORY ECONOMIC THEORY INFORMATION ECONOMICS TRANSACTION COSTS AGENCY THEORY PROPERTY |
| Language: | ger |
| Abstract: | Within the framework of this essay will be sketched out the information economics, the stages of transaction costs, the theory of property rights and the theory of principal agents. In the centre of interest is also the framing formulation of the question "make-or-buy" and the problems of communication politics, but also the marketing of ecological products, for the seller of informationsys- tems and for the consulting companies. |
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