| Author: | Simon, H. Tacke, G. |
| Title: | Hacia unos mayores beneficios, con una fijacion de precios no lineal. |
| Journal: | Harvard-Deusto Business Review
1993 : 53, p. 76-87 |
| Index terms: | PRICING PROFIT PRICE CUTTING CONSUMER DEMAND CORPORATE EARNINGS |
| Language: | spa |
| Abstract: |
SCIMA