| Author: | Sisodia, R. S. |
| Title: | Competitive advantage through design |
| Journal: | Journal of Business Strategy
1992 : NOV-DEC, VOL. 13:6, p. 33-40 |
| Index terms: | COMPETITIVENESS PRODUCT DESIGN STRATEGY |
| Language: | eng |
| Abstract: | The strategic value of design is now being recognized by increasing numbers of companies. As with most rediscoveries , however, this is a back-to-basics movement with an important twist. Design previously meant merely function and aesthetics, today, it is a highly complex, multifaceted function. Its principles may be divided into three categories: product and process basics, responsiveness factors and customs factors. Enormous benefits can be gained from taking a comprehensive, integrated, and strategic approach to the design function. |
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