Author: | Riesz, P. C. |
Title: | A major price-perceived quality study reexamined. |
Journal: | Journal of Marketing Research
1980 : MAY, VOL. 17:2, p. 259-262 |
Index terms: | CONSUMER BEHAVIOUR PRICES PRODUCTS |
Language: | eng |
Abstract: |
SCIMA
Author: | Riesz, P. C. |
Title: | A major price-perceived quality study reexamined. |
Journal: | Journal of Marketing Research
1980 : MAY, VOL. 17:2, p. 259-262 |
Index terms: | CONSUMER BEHAVIOUR PRICES PRODUCTS |
Language: | eng |
Abstract: |