Author: | Lawrence, R. J. |
Title: | The lognormal distribution of buying frequency rates. |
Journal: | Journal of Marketing Research
1980 : MAY, VOL. 17:2, p. 212-220 |
Index terms: | CONSUMER BEHAVIOUR MARKETING MODELS |
Language: | eng |
Abstract: |
SCIMA
Author: | Lawrence, R. J. |
Title: | The lognormal distribution of buying frequency rates. |
Journal: | Journal of Marketing Research
1980 : MAY, VOL. 17:2, p. 212-220 |
Index terms: | CONSUMER BEHAVIOUR MARKETING MODELS |
Language: | eng |
Abstract: |