| Author: | Lawrence, R. J. |
| Title: | The lognormal distribution of buying frequency rates. |
| Journal: | Journal of Marketing Research
1980 : MAY, VOL. 17:2, p. 212-220 |
| Index terms: | CONSUMER BEHAVIOUR MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Lawrence, R. J. |
| Title: | The lognormal distribution of buying frequency rates. |
| Journal: | Journal of Marketing Research
1980 : MAY, VOL. 17:2, p. 212-220 |
| Index terms: | CONSUMER BEHAVIOUR MARKETING MODELS |
| Language: | eng |
| Abstract: |