Author: | Stalk, G. Evans, P. Shulman, L. |
Title: | Competing on capabilities: the new rules of corporate strategy |
Journal: | Harvard Business Review
1992 : MAR-APR, VOL. 70, p. 57-69 |
Index terms: | CORPORATE STRATEGY COMPETITION MANAGEMENT |
Language: | eng |
Abstract: | The article describes a new conception of corporate strategy which the authors call "capabilities-based competition". the astonishing reversal of fortunes represented by Kmart and Wal-Mart is considered. Today Wal-Mart is the largest and highest profit retailer in the world. The authors explore into the secret of Wal-Mart's Success, claiming that it lies in a set of strategic business decisions that transformed the company into a capabilities-based competitor. The starting point was a relentless focus on satisfying customer needs. The key components of Wal-Mart's logistic infrastructure are a "cross-docking" technique and fast and responsive transportation system. |
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