| Author: | Perlitz, M. |
| Title: | Why most strategies fail today: the need for strategy innovations |
| Journal: | European Management Journal
1993 : MAR, VOL. 11:1, p. 114-121 |
| Index terms: | STRATEGY INNOVATION MANAGEMENT |
| Language: | eng |
| Abstract: | Most strategic programs are merely slogans idealizing past or present corporate strategies. Furthermore, many of these "success strategies" are not genuinely novel and when diffused among many companies, lose their distinctive features. Stereotypical strategy concepts also imply stereotypical organizational structures which impair employees' innovative potential. Leading companies excel by developing new slogans, that is, new strategic concepts and consequently strategic innovations. The author demonstrates a flexible individual concept in connection with the process of international strategy development. |
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