| Author: | Hamill, J. |
| Title: | Competitive strategies in the world airline industry |
| Journal: | European Management Journal
1993 : SEP, VOL. 11:3, p. 332-341 |
| Index terms: | COMPETITIVENESS STRATEGY AIRCRAFT INDUSTRY |
| Language: | eng |
| Abstract: | The author examines the strategic response of leading international carriers to the competitive challenges currently facing the world airline industry. Three main strategies are being followed including the expansion of global route networks; customer/marketing oriented strategies aimed at improving service quality and securing brand loyalty; and cost control strategies. Maintaining a distinctive competitive advantage in any of these areas is becoming more difficult as similar strategies are being followed by all leading airlines. |
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