| Author: | |
| Title: | Market survey 1: wet shaving products |
| Journal: | Retail Business
1994 : FEB, VOL. 432, p. 15-27 |
| Index terms: | MARKET SURVEYS PRODUCTION INTERNATIONAL TRADE SHAVING EQUIPMENT |
| Language: | eng |
| Abstract: | This report covers the market for wet shaving products. This includes shaving preparations: foams, gels, creams and sticks but not aftershaves (which are considered to be part of the men's fragrances market), and razors and blades, including disposable razors, single- and double-edged blades, and systems products. Currently market is experiencing a revival in value terms, largely stimulated by the growth in popularity of systems products sold at premium prices and by increased sales of the more expensive gel formulation shaving preparations. |
SCIMA