| Author: | O'Reilly, A. J. F. |
| Title: | Leading a global strategic charge ! H.J. Heinz Company |
| Journal: | Journal of Business Strategy
1991 : JUL-AUG, VOL. 12:4, p.10-13 |
| Index terms: | MULTINATIONAL COMPANIES ENTREPRENEURSHIP DECENTRALISATION GEOGRAPHICAL DIVISIONS MANAGERS RISK MANAGEMENT |
| Language: | eng |
| Abstract: | Heinz is a global corporation with diverse and specialized local markets. The chief executive and executive committee give the company direction, but they also encourage entrepreneurial actions. Heinz is a decentralized operation whose ultimate success hinges on the determination and the ingenuity of its affiliate management. The chief executive of H. J. Heinz Company challenges divisional officers to take risk, to be creative and determined enough to meet the organization's demanding goals. |
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